As we reflect on 2024, it's clear that this year was a landmark in Gold Athletics' journey. From transformative GA app updates and impressive fundraising milestones to expanding our team and reaching new territories, we’ve made significant strides that will set the stage for continued growth in 2025. Here’s a detailed look at the highlights that defined our year and the progress we’ve made together.
Strengthening Team Connections: Successful In-Person Meetings
Our 2024 Team Meeting in Boston was another team bonding & learning milestone for Gold Athletics. It marked the first time four of our newest reps—Trevor Rose (Central NY), Jeff and Blaise Whitman (New Hampshire and Northern MA), Jonah Normandeau (Maine), and Colin Chatto (North New Jersey)—met the team in-person. Their fresh perspectives and enthusiasm have already begun driving success across their territories.
Team bonding activities capped off the meeting, fostering stronger connections and collaboration among our growing family. We also celebrated operational and customer service milestones, highlighting the dedication of every team member.
More Fundraising OPtions: New Product Line-Up
This year, we introduced exciting new fundraising options, including an expanded lineup of candies, which have quickly become a favorite among supporters. These additions reflect our commitment to providing teams with diverse and effective fundraising solutions.
We also enhanced our ship-to-home fundraisers, making it easier than ever for supporters to contribute directly or donate alongside product purchases, offering teams maximum flexibility and success.
By the Numbers: GA App Milestones
114,000 users downloaded the Gold Athletics App.
80,500 users joined the Gold Deals+ App.
Millions raised with effective fundraisers across the country, supported by dedicated coaches, teams, communities, and of course, technology!
Tech Advancements: Elevating the Gold Athletics and Gold Deals+ Apps
Our apps received game-changing updates this year to streamline the fundraising experience for users:
The Gold Athletics App
Login Text Support: Faster access for players to start selling.
Coach-Friendly Design: Improved usability with updates like larger fonts, better sorting, and streamlined organization.
Gold Card Multi-Packs: Now available in family-friendly 4-packs.
Faster Checkout: Integration with PayPal and Venmo for seamless transactions.
The Gold Deals+ App
Simplified Login: Get users onboard faster.
Enhanced Home Page: Bigger, more visually engaging Gold Cards.
Food Truck Integration: Food trucks and websites can now join the Gold Deals+ lineup!!
Family Packs: Shareable 4-card packs for families.
Expanding Our Reach: Growth Across Territories
Gold Athletics grew its footprint in 2024, entering Michigan and Indiana while strengthening our presence in New York, New Jersey, and Vermont. This expansion has allowed us to support even more teams and communities, helping them achieve their fundraising goals.
Always Learning: Financial Literacy and Vendor Insights
Our team attended a financial literacy session from former GA intern Jack R. Nasarian of Osaic Wealth, Inc., gaining actionable strategies for both professional and personal financial management. Additionally, vendor visits throughout the year allowed us to deepen our understanding of the products we offer, ensuring we continue delivering high-quality options to fundraisers.
That's A Wrap on Our 2024 Rewind - Gold Athletics Year-End Recap!
Looking Ahead to 2025
With the momentum from 2024, we are ready to embrace the opportunities that lie ahead. Our continued focus on innovation, community engagement, and team growth ensures that Gold Athletics is prepared for another successful year. Here’s to an exciting future filled with meaningful connections and impactful fundraisers!
Stay connected with us on social media @GoldAthletics to follow our journey and discover what’s next. Together, we’re redefining fundraising success. 🎉
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